Theories behind mobile marketing research
Year of publication: |
2012
|
---|---|
Authors: | Vatanparast, Ramin |
Published in: |
E-marketing ; Vol. 3. - Hershey, PA : Business Science Reference. - 2012, p. 1168-1191
|
Subject: | Mobile Business | Mobile business | Online-Marketing | Internet marketing | Marketingtheorie | Marketing theory | Innovationsakzeptanz | Innovation adoption | Verhalten | Behaviour | Innovationsdiffusion | Innovation diffusion | Bibliometrie | Bibliometrics |
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