Theorising brand aura
Year of publication: |
2023
|
---|---|
Authors: | Alexander, Nicholas ; Doherty, Anne Marie |
Published in: |
Journal of service management. - Bingley : Emerald, ISSN 1757-5826, ZDB-ID 2495133-X. - Vol. 34.2023, 1, p. 126-146
|
Subject: | Authenticity | Brand aura | Heritage | Historical testimony | Mémoire involontaire | Territorial legitimacy | Walter Benjamin |
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