Theory and analysis of company-sponsored value co-creation
Li Chen, James R. Marsden and Zhongju Zhang
| Year of publication: |
2012
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|---|---|
| Authors: | Chen, Li ; Marsden, James R. ; Zhang, Zhongju |
| Published in: |
Journal of management information systems : JMIS. - Philadelphia, PA : Taylor & Francis Group, LLC, ISSN 0742-1222, ZDB-ID 883127-0. - Vol. 29.2012/13, 2, p. 141-172
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| Subject: | brainstorming | co-creation | contribution quality | sustained participation | USA | United States | Brainstorming | Kundenintegration | Customer integration |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009710948