Theory and measurement of consumer innovativeness
Year of publication: |
1998
|
---|---|
Authors: | Goldsmith, Ronald E. ; d’Hauteville, François ; Flynn, Leisa R. |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 32.1998, 3/4, p. 340-353
|
Publisher: |
MCB UP Ltd |
Subject: | Alcoholic drinks industry | Consumer behaviour | Innovation | International marketing | Product launch |
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