Theory and Models of Consumer Buying Behaviour : A Descriptive Study

The fundamental studies of consumer behaviour establish the groundwork for quantitative studies that examine both the theories that already exist and the latest trends in consumer behaviour. The study focuses on how consumers decide what to buy and how they make those decisions. The purpose of this study is to comprehend how consumers make judgments about what to buy for personal use. In addition, it explores the basic research on consumer buying behaviour, models of consumer buying behaviour, factors affecting buying behaviour, categories of consumer buying behaviour, and consumer decision-making processes. Secondary sources, such as databases, reputable publications, books, websites and so on, were used to acquire the information. Consequently, the study summarizes the research on consumer behaviour for simpler understanding and helps in creating the research topic. If you're interested in marketing, this form of research may help you better understand your consumers' needs and preferences. Keywords: consumer buying behavior, decision making process, consumer behaviour