Theory construction and data analysis in marketing communication : a facet analytical approach
Jacob Hornik, Erik H. Cohen and Reuven Amar
| Year of publication: |
2009
|
|---|---|
| Authors: | Hornik, Jacob ; Cohen, Erik H. ; Amar, Reuven |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 15.2009, 1, p. 35-54
|
| Subject: | Marketingtheorie | Marketing theory | Kommunikationswissenschaft | Communication science | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003820489