Theory into Practice: An Awkward Fit
Draws attention to the experiences of the author in trying to introduce new marketing ideas. Describes the difficulties of independent business. Presents a description of the progress of the author's company from theory into practice and the problems encountered therein.
Year of publication: |
1985
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Authors: | Cameron, Marsaili |
Published in: |
European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 19.1985, 5, p. 54-58
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Publisher: |
MCB UP Ltd |
Subject: | Innovation | Marketing | New product development | Small firms |
Saved in:
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