Theory of marketplace morality and impoverished consumers
Year of publication: |
September 2018
|
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Authors: | Hill, Ronald Paul |
Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 18.2018, 3, p. 411-420
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Subject: | Impoverished consumers | marketing theory | morality and marketplace ethics | Ethik | Ethics | Konsumentenverhalten | Consumer behaviour | Wirtschaftsethik | Economic ethics | Marketingtheorie | Marketing theory | Unternehmensethik | Business ethics |
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