"There ain’t no such thing as a free lunch" : consumers’ reactions to pseudo-free offers
Year of publication: |
December 2018
|
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Authors: | Dallas, Steven K. ; Morwitz, Vicki G. |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 55.2018, 6, p. 900-915
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Subject: | attributions | free | pricing | pseudo-free | zero |
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