They do pay! : event merchandise attributes that affect sales and profits at a folk festival
Rachel Dodds, Brittany Jenkins, Wayne W. Smith, Robert E. Pitts
| Year of publication: |
2019
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|---|---|
| Authors: | Dodds, Rachel ; Jenkins, Brittany ; Smith, Wayne W. ; Pitts, Robert E. |
| Published in: |
International Journal of Hospitality and Event Management. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-0491, ZDB-ID 3004225-2. - Vol. 2.2019, 2, p. 95-108
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| Subject: | festivals | merchandise | willingness to pay | WTP | field experiment | sustainability | Zahlungsbereitschaftsanalyse | Willingness to pay | Regionalentwicklung | Regional development | Großveranstaltung | Big event | Verkaufsförderung | Sales promotion |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJHEM.2019.109936 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012514980