They ought to do it too : understanding effects of social information on donation behavior and mood
Year of publication: |
2021
|
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Authors: | Teunenbroek, Claire van ; Bekkers, René ; Beersma, Bianca |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 18.2021, 2, p. 229-253
|
Subject: | Donation behavior | Mood | Online experiment | Social information | Social norms | Experiment | Fundraising | Soziale Norm | Social norm | Konsumentenverhalten | Consumer behaviour | Emotion | Social Web | Social web | Verhalten | Behaviour |
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