Thinking about fair balance : how prescription drug advertising disclosure prominence works?
Ilwoo Ju
Year of publication: |
2017
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Authors: | Ju, Ilwoo |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 11.2017, 1, p. 2-15
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Subject: | Risk disclosure | Fair balance | Prescription drug advertising | Arzneimittel | Pharmaceuticals | Werbung | Advertising | Werbewirkung | Advertising effects | Unternehmenspublizität | Corporate disclosure |
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