Thinking about fit and donation format in cause marketing : the effects of need for cognition
Anthony H. Kerr and Neel Das
Year of publication: |
2013
|
---|---|
Authors: | Kerr, Anthony H. ; Das, Neel |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 20346220. - Vol. 21.2013, 1, p. 103-112
|
Saved in:
Saved in favorites
Similar items by person
-
"Woulda, coulda, shoulda" : a conceptual examination of the sources of postpurchase regret
Das, Neel, (2010)
-
Thinking about fit and donation format in cause marketing : the effects of need for cognition
Kerr, Anthony H., (2013)
-
Das, Neel, (2009)
- More ...