Thinking in new boxes : a new paradigm for business creativity

Luc de Brabandere and Alan Iny

Two leading Boston Consulting Group experts outline a new model of practical creativity that challenges business professionals to evaluate customers, goals and companies in engaging alternative ways, explaining how to develop strategies for effective and adaptive business environments. Management - Kreativität - Theorie, Konzepte, Strategien. Creative ability in business ; Creative thinking ; New products ; Diffusion of innovations.

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Year of publication:	2013 ; 1. ed.
Authors:	De Brabandere, Luc ; Iny, Alan
Other Persons:	Brabandere, Luc de (contributor)
Publisher:	New York, NY : Random House
Subject:	Produktentwicklung \| New product development \| Innovation \| Kreativität \| Creativity \| Management
Description of contents:	Table of Contents [gbv.de]

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Extent:	XIII, 330 S. Ill., graph. Darst.
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index
ISBN:	978-0-8129-9295-3 ; 0-8129-9295-4 ; 978-0-679-64436-1
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010187304