Thinking orientation and preference for research methodology
Year of publication: |
2016
|
---|---|
Authors: | Murshed, Feisal ; Zhang, Yinlong |
Published in: |
The journal of consumer marketing. - Bingley : Emerald Publishing Limited, ISSN 0736-3761, ZDB-ID 630151-4. - Vol. 33.2016, 6, p. 437-446
|
Subject: | Marketing research | Analytic versus holistic thinking orientation | East Asian versus Western cultural orientation | Quantitative versus qualitative research methodology | Marktforschung | Market research | Qualitative Methode | Qualitative method | Wissenschaftliche Methode | Scientific method | Kulturelle Identität | Cultural identity | Ostasien | East Asia | Konsumentenverhalten | Consumer behaviour | Asien | Asia |
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