Thinking outside the box: a neuroscientific perspective on trust in B2B relationships
Year of publication: |
2018
|
---|---|
Authors: | van Zeeland-van der Holst, Eveline Maria ; Henseler, Jörg |
Published in: |
IMP Journal. - Emerald Publishing Limited, ISSN 0809-7259, ZDB-ID 2685755-8. - Vol. 12.2018, 1, p. 75-110
|
Publisher: |
Emerald Publishing Limited |
Subject: | First impressions | Trust | Distrust | Neuroscience | Approach-avoidance | SOR model |
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