Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
Robert McKeever
| Year of publication: |
2014
|
|---|---|
| Authors: | McKeever, Robert |
| Published in: |
Health marketing quarterly. - Philadelphia, Pa. : Taylor & Francis, ISSN 0735-9683, ZDB-ID 639428-0. - Vol. 31.2014, 4, p. 353-369
|
| Subject: | direct-to-consumer | content analysis | mental health | prescription drug advertisements | stigma | Arzneimittel | Pharmaceuticals | Direktmarketing | Direct marketing | Psychische Krankheit | Mental disorder | Bibliometrie | Bibliometrics | Werbewirkung | Advertising effects | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010472668