Thinking pink? : consumer reactions to pink ribbons and vague messages in advertising
Year of publication: |
August 2018
|
---|---|
Authors: | Sheehan, Kim Bartel ; Berg, Kati Tusinski |
Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 24.2018, 5, p. 469-485
|
Subject: | Corporate social responsibility | advertising | brands | attitudes | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Werbewirkung | Advertising effects | Markenführung | Brand management |
-
Kim, Kacy K., (2016)
-
Sander, Frauke, (2021)
-
Pyle, Emily, (2022)
- More ...
-
Social media as a CSR communication channel : the current state of practice
Berg, Kati Tusinski, (2018)
-
Lobbying as relationship management : avenues for public relations research and practice
Wise, Kurt, (2015)
-
Social media, hashtag hijacking, and the evolution of an activist group strategy
Gilkerson, Nathan, (2018)
- More ...