Third-party product reviews and consumer behaviour : a dichotomous measuring via rasch, paired comparison and graphical chain models
Wolfgang Ziniel
| Year of publication: |
2013
|
|---|---|
| Authors: | Ziniel, Wolfgang |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kaufentscheidung | Purchase decision | Produktqualität | Product quality | Wahrnehmung | Perception | Wein | Wine | Warentest | Verbraucherverhalten |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XV, 183 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | English |
| Thesis: | Zugl.: Wien, Univ., Diss., 2011 |
| ISBN: | 978-3-8349-3632-5 ; 3-8349-3632-4 ; 978-3-8349-3633-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009718586