Thirteen Ways to Kill Great Marketing - While you may understand marketing, there are others who don't. And these well-intentioned amateurs can create havoc with your best-laid plans.
| Year of publication: |
2003
|
|---|---|
| Authors: | Graham, John R. |
| Published in: |
Bank marketing : ... an affiliate of American Bankers Association. - Chicago, Ill. : American Bankers Association, ISSN 0888-3149, ZDB-ID 3950785. - Vol. 35.2003, 8, p. 36-39
|