This Event is Me! : How Consumer-Event Congruity Leverages Sponsorship
Year of publication: |
2012
|
---|---|
Authors: | Scheinbaum, Angeline Close ; Krishen, Anjala ; LaTour, Michael S. |
Publisher: |
[S.l.] : SSRN |
Extent: | 1 Online-Ressource (33 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Advertising Research, Vol. 49, No. 3, pp. 271-284., 2009 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments 2009 erstellt |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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