This Event is Me! How Consumer Event Self-Congruity Leverages Sponsorship
| Year of publication: |
2009
|
|---|---|
| Authors: | Close, Angeline G. ; Krishen, Anjala S. ; Latour, Michael S. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 2191787. - Vol. 49.2009, 3, p. 271-284
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