This is your brain on neuromarketing : reflections on a decade of research
Year of publication: |
August 2017
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Authors: | Lee, Nick ; Brandes, Leif ; Chamberlain, Laura ; Senior, Carl |
Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 33.2017, 11/12, p. 878-892
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Subject: | Neuromarketing | consumer neuroscience | brain activity | fMRI | reverse inference | Neurowissenschaften | Neuroscience | Konsumentenverhalten | Consumer behaviour | Neuroökonomie | Neuroeconomics | Kognition | Cognition |
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