This little kiddy went to market : the corporate capture of childhood
Sharon Beder. With Wendy Varney and Richard Gosden
| Year of publication: |
2009
|
|---|---|
| Authors: | Beder, Sharon |
| Other Persons: | Varney, Wendy (contributor) ; Gosden, Richard (contributor) |
| Publisher: |
London [u.a.] : Pluto Press |
| Subject: | Kinder | Children | Konsumentenverhalten | Consumer behaviour | Zielgruppe | Target group | Marketingmanagement | Marketing management | Kind | Verbrauchererziehung |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | vii, 307 p. ill 23 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Formerly CIP Uk Includes bibliographical references and index |
| ISBN: | 978-0-7453-2916-1 ; 0-7453-2916-0 ; 978-0-7453-2915-4 ; 0-7453-2915-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003849329