"This post is sponsored" : effects of sponsorship disclosure on persuasion knowledge and electronic word of mouth in the context of Facebook
Year of publication: |
May 2017
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Authors: | Boerman, Sophie C. ; Willemsen, Lotte M. ; Aa, Eva P. van der |
Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 38.2017, p. 82-92
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Subject: | Sponsorship disclosure | Facebook | Electronic word of mouth | Celebrity endorsement | Persuasion knowledge | Social media | Advertising | Social Web | Social web | Virales Marketing | Viral marketing | Sponsoring | Sponsorship | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Celebrity-Werbung | Werbung |
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