This way up : the effectiveness of mobile vertical video marketing
Lana Mulier & Hendrik Slabbinck & Iris Vermeir
| Year of publication: |
2021
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|---|---|
| Authors: | Mulier, Lana ; Slabbinck, Hendrik ; Vermeir, Iris |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 55.2021, p. 1-15
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| Subject: | Generation Z | Mobile devices | Mobile video marketing | Processing fluency | Screen format | Vertical video | Mobilkommunikation | Mobile communications | Computerspiel | Video game | Bespielte Medien | Pre-recorded media | Online-Marketing | Internet marketing | Vertikale Integration | Vertical integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.intmar.2020.12.002 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013041305