Those who rarely attend alone : tribal sport fans
David P. Hedlund (St. John’s University, USA), Rui Biscaia (Coventry University, UK), Maria do Carmo Leal (Universidade Europeia, Portugal)
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Hedlund, David P. ; Biscaia, Rui ; Leal, Maria do Carmo |
| Published in: |
Exploring the rise of fandom in contemporary consumer culture. - Hershey, PA, USA : Business Science Reference, ISBN 978-1-5225-3220-0. - 2018, p. 71-101
|
| Subject: | Kundenbindung | Customer retention | Emotion | Kollektives Handeln | Collective action | Soziale Rolle | Social role | Wettbewerb | Competition | Fußball | Football |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4018/978-1-5225-3220-0.ch005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764816