Threat appeal communications : the interplay between health resistance and cognitive appraisal processes
Sonia Jane Dickinson-Delaporte and Matthew Derrick Holmes
| Year of publication: |
2011
|
|---|---|
| Authors: | Dickinson-Delaporte, Sonia Jane ; Holmes, Matthew Derrick |
| Published in: |
Journal of marketing communications. - Abingdon : Taylor & Francis, ISSN 1352-7266, ZDB-ID 1317851-9. - Vol. 17.2011, 2, p. 107-125
|
| Subject: | Social Marketing | Social marketing | Gesundheitsvorsorge | Preventive care | Rauchen | Smoking | Konsumentenverhalten | Consumer behaviour | Sozialpsychologie | Social psychology |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009008491