Threat of entry and organizational-form choice : the case of franchising in retailing
Year of publication: |
2020
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Authors: | Nishida, Mitsukuni ; Yang, Nathan |
Published in: |
Journal of marketing research. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7193, ZDB-ID 2066604-4. - Vol. 57.2020, 5, p. 810-830
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Subject: | entry accommodation | entry deterrence | franchising | organizational-form choice | retailing | threat of entry | Franchising | Markteintritt | Market entry | Einzelhandel | Retail trade | Theorie | Theory |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.1177/0022243720942753 [DOI] 10.1177%2F0022243720942753 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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