Three perspectives of the media‐organisation relationship: Media personnel, corporate spokespersons and CEOs look at the role of the corporate spokesperson

While the importance of the corporate spokesperson in the media‐organisation relationship is consistently recognised in the literature, little is known in terms of the actual practices and perceptions of the various parties involved. Based on a survey of media personnel, corporate spokesperson and CEOs, this paper identifies the respective perceptions and discusses their implications.

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Year of publication:	1997
Authors:	Warburton, Terrence L. ; Troester, Rod
Published in:	Journal of Communication Management. - MCB UP Ltd, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 1.1997, 4, p. 335-349
Publisher:	MCB UP Ltd
Subject:	Media‐organisation relationship \| Crisis communication \| Issues management \| Credentialing \| CEO \| Spokesperson

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb023436 [DOI]
Source:	Other ZBW resources

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