Three systems underpinning marketing behavior
Richard P. Bagozzi
| Year of publication: |
June 2018
|
|---|---|
| Authors: | Bagozzi, Richard P. |
| Other Persons: | Ansary, Adel I. el- (contributor) ; Shaw, Eric H. (contributor) ; Lazer, William (contributor) |
| Published in: |
AMS review : official publication of the Academy of Marketing Science. - New York : Springer, ISSN 1869-814X, ZDB-ID 2651955-0. - Vol. 8.2018, 1/2, p. 23-29
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| Subject: | Marketing Social exchange | Goal-directed behavior | Social action | Theory of mind | Empathy | Trust | Neuroscience | Genetic influences | Competition | Cooperation | Verhalten | Behaviour | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Neurowissenschaften | Soziale Beziehungen | Social relations | Theorie | Theory | Emotion |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s13162-018-0116-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011919217