Thrown under the bus : the signaling role of CMO dismissal and its effect on firm value
Year of publication: |
2022
|
---|---|
Authors: | Alhoqail, Saad A. ; Zacca, Robert ; Floyd, Kristopher |
Published in: |
Journal of East-West business. - Philadelphia, Pa. : Routledge, Taylor & Francis Group, ISSN 1528-6959, ZDB-ID 2091206-7. - Vol. 28.2022, 4, p. 388-403
|
Subject: | Chief Marketing Officer (CMO) | CMO relevance | firm performance | profitability | top management team (TMT) | Führungskräfte | Managers | Unternehmenserfolg | Firm performance | Unternehmenswert | Firm value | Arbeitsgruppe | Team |
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