Tied to a disloyal brand
Julia Sarah Hauck
| Year of publication: |
December 2017
|
|---|---|
| Authors: | Hauck, Julia Sarah |
| Published in: |
International journal of business and economics. - Taichung : Feng Chia University, ISSN 1607-0704, ZDB-ID 2573186-5. - Vol. 16.2017, 2, p. 195-199
|
| Subject: | car purchase | customer complaints | disregard | lifetime value | loyalty | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Kraftfahrzeug | Motor vehicle | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011971491