Tighter nets for smaller fishes? : mapping the development of statistical practices in consumer research between 2008 and 2020
Year of publication: |
2023
|
---|---|
Authors: | Krefeld-Schwalb, Antonia ; Scheibehenne, Benjamin |
Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 34.2023, 3, p. 351-365
|
Subject: | Experimental research methods | False-positive results | Review |
-
Using a policy mix for pollution control: A review of economic literature
Lehmann, Paul, (2008)
-
Lehmann, Paul, (2005)
-
Nippa, Michael, (2011)
- More ...
-
Krefeld-Schwalb, Antonia, (2020)
-
The more you ask, the less you get : when additional questions hurt external validity
Li, Ye, (2022)
-
The More You Ask, the Less You Get : When Additional Questions Hurt External Validity
Li, Ye, (2022)
- More ...