Time‐based zones: an alternate pricing strategy
Year of publication: |
1999
|
---|---|
Authors: | Phillips, Brendan ; Sanders, Peter |
Published in: |
Journal of Product & Brand Management. - MCB UP Ltd, ISSN 2054-1643, ZDB-ID 2020682-3. - Vol. 8.1999, 1, p. 73-82
|
Publisher: |
MCB UP Ltd |
Subject: | Cost drivers | Intangible costs | Pricing | Pricing strategy | Public transport | Market segmentation |
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