Time-locked free trial strategy in duopoly markets with switching costs
Year of publication: |
2023
|
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Authors: | Wang, Haiping ; Lin, Jun ; Ran, Lun |
Published in: |
4OR : quarterly journal of the Belgian, French and Italian Operations Research Societies. - Berlin : Springer, ISSN 1614-2411, ZDB-ID 2106212-2. - Vol. 21.2023, 4, p. 639-681
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Subject: | Consumer learning | Free trial | Network effects | Pricing | Switching cost | Theorie | Theory | Wechselverhalten | Switching behaviour | Duopol | Duopoly | Konsumentenverhalten | Consumer behaviour | Netzwerkökonomik | Network economics |
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