Time orientation : the role of culture and its marketing applications
Year of publication: |
März 2017
|
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Authors: | Sinnbrunner, Philipp ; Makri, Katerina ; Schlegelmilich, Bodo B. |
Published in: |
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung. - Hamburg : New-Business-Verl., ISSN 1436-798X, ZDB-ID 1473197-6. - Vol. 63.2017, 1, p. 17-21
|
Subject: | time orientation | culture | cultural differences | consumer behavior | international marketing | review |
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