Time to imagine an escape : investigating the consumer timework at play in augmented reality
Year of publication: |
2024
|
---|---|
Authors: | Preece, Chloe ; Skandalis, Alexandros |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 1, p. 92-118
|
Subject: | Augmented reality | Comfort | Imagination | Immersive digital consumption | Memory | Temporalisation | Konsumentenverhalten | Consumer behaviour | Virtuelle Realität | Virtual reality |
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