Time window as a self-control denominator : shorter windows shift preference toward virtues and longer windows toward vices
Year of publication: |
April 2017
|
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Authors: | Siddiqui, Rafay A. ; May, Frank ; Monga, Ashwani |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 43.2017, 6, p. 932-949
|
Subject: | time | virtue | vice | self-control | Theorie | Theory | Zeit | Time |
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