Timing decisions of new product preannouncement and launch with competition
Meng Su; Vithala R. Rao
| Year of publication: |
2011
|
|---|---|
| Authors: | Su, Meng ; Rao, Vithala R. |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 129.2011, 1, p. 51-64
|
| Subject: | Produktentwicklung | New product development | Öffentlichkeitsarbeit | Public relations | Terminplanung | Time scheduling | Wettbewerbsvorteil | Competitive advantage | Duopol | Duopoly | Spieltheorie | Game theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008779648