Tipping the purchase with external cues : influencing the behaviors of ambivalent consumers with contextual primes
Year of publication: |
2016
|
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Authors: | Yang, Lifeng ; Unnava, Hanumantha Rao |
Published in: |
Journal of marketing theory and practice. - Statesboro, GA : Assoc., ISSN 1069-6679, ZDB-ID 2034622-0. - Vol. 24.2016, 4, p. 442-461
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Subject: | Kundenzufriedenheit | Customer satisfaction | Markenimage | Brand image | Verbrauchereinstellung | Consumer attitudes | Rationalität | Rationality | Kaufentscheidung | Purchase decision | Sozialpsychologie | Social psychology |
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