To be or not to be franchised? : a knowledge-based perspective
Year of publication: |
November 2015
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Authors: | Hussler, Caroline ; Rondé, Patrick |
Published in: |
Knowledge management research & practice : KMRP. - Basingstoke : Palgrave Macmillan, ISSN 1477-8238, ZDB-ID 2116287-6. - Vol. 13.2015, 4, p. 429-445
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Subject: | franchising networks | competence-based theory | knowledge stocks and flows | knowledge transfer | Franchising | Wissenstransfer | Knowledge transfer | Wissensmanagement | Knowledge management | Unternehmensnetzwerk | Business network | Ressourcenorientierter Ansatz | Resource-based view | Wissen | Knowledge |
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