"To buy or to pirate": The matrix of music consumers' acquisition-mode decision-making
The decision to engage in music piracy may be preceded by consumer consideration of a range of issues. The determinants of such piracy as embedded in a large matrix of acquisition-mode decision factors relevant to exchange theory, including economic, legal, ethical, network and consumer behavior aspects, are investigated here. This matrix depicts numerous interrelated factors and makes assessing the decision-making process regarding music piracy more contextual than previously considered. A study of 204 American business students was conducted to test this matrix and assess the impact of the various factors. Implications and future research regarding this decision-making matrix and exchange theory are provided. The significant factors predict whether an exchange takes place between music consumers and the music industry.
Year of publication: |
2009
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Authors: | Coyle, James R. ; Gould, Stephen J. ; Gupta, Pola ; Gupta, Reetika |
Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 62.2009, 10, p. 1031-1037
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Publisher: |
Elsevier |
Keywords: | Acquisition-mode decision Consumer ethics Diffusion Digital music distribution Exchange theory Music piracy Network effects |
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