To fund or not to fund : assessment of the potential impact of a regional promotion campaign
Carlos E. Carpio and Olga Isengildina-Massa
| Year of publication: |
2010
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|---|---|
| Authors: | Carpio, Carlos E. ; Isengildina-Massa, Olga |
| Published in: |
Journal of agricultural and resource economics : JARE ; the journal of the Western Agricultural Economics Association. - Bozeman, Mont. [u.a.], ISSN 1068-5502, ZDB-ID 1121874-5. - Vol. 35.2010, 2, p. 245-260
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| Subject: | South Carolina | Zahlungsbereitschaftsanalyse | Willingness to pay | Agrarprodukt | Agricultural product | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653882