To innovate or imitate? : entry strategy and the role of market research
Year of publication: |
2008
|
---|---|
Authors: | Ofek, Elie ; Turut, Ozge |
Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 45.2008, 5, p. 575-592
|
Subject: | Innovationsmanagement | Innovation management | Produktgestaltung | Product design | Markteintritt | Market entry | Marktforschung | Market research |
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