To introduce a store brand or not : roles of market information in supply chains
Chun-lai Shi, Wei Geng
| Year of publication: |
2021
|
|---|---|
| Authors: | Shi, Chun-lai ; Geng, Wei |
| Published in: |
Transportation research / E : an international journal. - Amsterdam : Elsevier, ISSN 1366-5545, ZDB-ID 1380969-6. - Vol. 150.2021, p. 1-21
|
| Subject: | Information sharing | Information accuracy | Market information | National brand | Store brand | Markenführung | Brand management | Handelsmarke | Lieferkette | Supply chain | Markenartikel | Brand | Informationsverbreitung | Information dissemination | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tre.2021.102334 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012592126