To jeep or not to keep : effects of online customer reviews on product returns
Year of publication: |
September 2016
|
---|---|
Authors: | Minnema, Alec ; Bijmolt, H. A. ; Gensler, Sonja ; Wiesel, Thorsten |
Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 410802-4. - Vol. 92.2016, 3, p. 253-267
|
Subject: | Product returns | Online customer reviews | e-Commerce | e-WOM | Data Mining | Data mining | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Personalisierung | Personalization | Kundenzufriedenheit | Customer satisfaction |
-
Rebate strategy to stimulate online customer reviews
Yang, Liu, (2018)
-
Usage of customer reviews in online shopping : analyzing characteristics of customer reviews
Kräuter, Saskia, (2020)
-
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan, (2015)
- More ...
-
Berger, Sven C., (2009)
-
Reported and communicated shifts in strategic emphasis and firm performance
Gensler, Sonja, (2024)
-
Managing purchases and returns for retailers
Minnema, Alec, (2017)
- More ...