To license or not to license : that is the question for professional sport leagues and the NCAA
Year of publication: |
2009
|
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Authors: | Moorman, Anita M. ; Hambrick, Marion E. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 18.2009, 3, p. 160-164
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Subject: | Profisport | Professional sports | Lizenz | Licence | USA | United States |
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