To outcomes and beyond : discursively managing legitimacy struggles in outcome business models
Year of publication: |
2020
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Authors: | Korkeamäki, Lauri ; Kohtamäki, Marko |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 91.2020, p. 196-208
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Subject: | Discursive legitimation strategies | Legitimacy struggles | Trust in interorganizational network | Outcome business models | Product-service systems (PSS) | Servitization | Geschäftsmodell | Business model | Legitimität | Legitimacy | Diskurstheorie | Discourse theory | Vertrauen | Confidence | Leistungsbündel | Bundling strategy | Strategisches Management | Strategic management |
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