To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures
Year of publication: |
2017
|
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Authors: | Lee, Saerom |
Other Persons: | Bolton, Lisa (contributor) ; Winterich, Karen Page (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Gewinn | Profit | Konsumentenverhalten | Consumer behaviour | Rentabilität | Profitability | Sozialwirtschaft | Social economy |
Extent: | 1 Online-Ressource (71 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Consumer Research, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 2017 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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